The hyperlink in the emails I send in campaigns are really long and suspicious looking. The link should appear as it does in the html view in the edit window. From a cyber security stand point I would advice my staff to not click on these types of links as they look very suspicious.
Hi, folks, we invested in shortening the link length. In doing so we did see between a 30-40% decrease in link length. However, the links are not vanity links as defined by folks in this thread. As far as I can tell there are two parts to vanity links:
1. Customers can leverage their own domains in the links. This is possible today follow the directions in this knowledge doc.
2. The length of the link. While we did shorten the links they are still rather long. So why is this?
They are long because we are prioritizing availability over link length. Getting them meaningfully shorter would imply that the links are backed by a database. Meaning each time someone clicks on the links they are redirected through a service that HubSpot owns. We look up an ID, that is in the URL, in a database and return the correct link to re-direct the contact. Any database or service has the potential for some amount of downtime. In order to reduce the risk of your contacts not being able to re-direct to links embedded in emails, we do not back the links with a database.
This was a conscious trade-off decision made since links are typically hyperlinked within emails. Should enough interest be generated here, we are happy to re-evaluate that decision. Hope this provides a level of transparency to everyone!
Hi all - We are currently working on shortening our click tracking links. Couple thoughts-
All that said we have plenty of room to make the click tracking link shorter/ more efficient. @valleybox can you give me an idea of what you think an acceptable length is from security standpoint?
I will update this thread with more details on length as we get more clarity on how much we can reduce the length of these click tracking urls.
Thanks for posting, @valleybox! We're definitely aware of the concerns around the length of the tracking links at the moment. You're right in saying that it's there to help with tracking/protection/etc, but they could definitely do with being simplifed. One of the concerns we have with vanity URLs is that it introduces an additional redirect in between clicking the vanity URL > redirecting through the HubSpot tracking link > redirecting through to the original page, and we're a little worried about the added delay that that would cause on the visitors journey.
Do you have thoughts on the impact that might have? Worth the tradeoff in your mind? Thanks!
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