track youtube ads through hubspot
It would be really helpful for attribution reporting to also see YouTube ads in hubspot.
As a marketer responsible for ad budgets proving ROI of our spend, it would be helpful to see ROI across all my digital ads, rather than just search, display and paid social platforms.
This would provide a more complete view of our ad spend, and highlight where to optimize based on sales performance to improve overall conversions rates.
Given YouTube ads are completely integrated into Google AdWords, which is already linked to HubSpot Ads, and YouTube reporting in the social reports, it shouldn't be too much of a stretch to display ad impressions, views, clicks, submissions and attribute deals to this channel. Original sources are already being set here, but it is not indicated this is a paid channel anywhere.