"Unsubscribed from all email" property per business unit
In a HubSpot portal without business units, when a contact unsubscribes from all email, this is documented in the property "Unsubscribed from all email" as the value "true".
In a portal with business units however there currently isn't any way to see whether a contact unsubscribed from all emails of a specific business unit.
Here's what's happening:
Contact unsubscribes from all emails of the main business unit > "Unsubscribed from all email" changes to "True"
Contact unsubscribes from all emails of any non-main business unit > "Unsubscribed from all email" stays empty
There isn't any property that can be checked to see whether a contact has unsubscribed from all emails of any given business unit.
When talking to HubSpot support, I got the information that the product team is not planning on implementing this:
I can confirm that the only way to do this is to filter for each subscription type under that business unit. The email subscription team recommends list filtering directly on subscription opt-in status, rather than using the properties "Unsubscribed from all email" and "opted out of email; X", as this is more reliable. These properties existed before the introduction of business units. They are aware that this is a confusing UX for business units portals and this is something I've seen lots of feedback on. However, my understanding is adding BU based opted out of all email properties is not something the team plans to introduce.
In other words, whenever there is the need to filter for contacts that unsubscribed from all emails of a business unit, I need to create as many filters as I have subscription types.
Additionally, this is not 100% accurate as someone might have unsubscribed from each individual subscription type - but not from all emails. While it's a subtle difference, that's not the same.
Please implement an "Unsubscribed from all email" property for each business unit. Considering the price point of business units, this shouldn't be something that requires a workaround.
(Similarly, the same point could be made for the "Marketing email confirmation status property".)
Completely agree with this, we pay an extortionate amount for all our business units and now we have 17, having to create workarounds to figure out who has unsubscribed is lengthy and inefficient.
