Some Email Marketing Softwares have a "Smart Send" option where the Email is sent out when the user is most likely to open the email, which in turn increases the open rates.
It would be great if we can add this feature. That way users aren't guessing at what time it's best to send eblasts to subscribers. If we can have some sort of graph that maps avg time engagements are highest, it would be ideal for Hubspot users.
Yes I agree they should. They used to have a feature called send-time optimization, but it was a somewhat flawed tool. I would think that HubSpot might be able to put in an algorithm that analyses when the audience (bonus if you could filter it to include certain lists - as we have a bunch of different lists we send to and the optimal send would vary wildly between them) in general opens the email.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.