<title> builder for blog, author, and topic listing pages

There has been a lot of chatter regarding using reporting services like SEMRush and Moz which will give you site audits. Usually, these reports give back information such as errors and issues One of the major errors I've seen reported on a lot of HubSpot sites are the Duplication errors for things such as:

 

  • Duplicate content: This is usually caused by the /page/1 not being properly redirected from the start. You have to create three directs total to fix that. Another cause for duplicate content is that listing pages do not have the ability to have a self-referencing canonical (which is fixed with some quick HubL in the blog template header).
  • Duplicate Titles: Caused by all the paginated pages showing the same title.
  • Duplicate Meta Descriptions: Same cause as above

The first bullet, as mentioned, can be fixed with using URL mapping tool and HubL, the last two, however, we have zero control over. I know we can use JS to change the titles and meta's for the listing and Google's searching should be ok with checking those differences on the page. This can be tedious to do and a much better way would be to allow us to have a "Page Title Builder" in the SEO & Crawlers Tab. This can let us fi page titles and have them render server side rather than relying on JS to fix things and hoping they will be picked up during the next Google crawl.   

 

I have created a mockup below for this (based on Yoast's SEO WP Plugin) to better explain a possible solution:

 

topic-builder-sample.jpg

 

Also, I think it would be awesome to have Description fields added to the blog topic's so we can create custom Meta Descriptions based on those topics and not have to rely on just the default blog meta description or one that Google pulls automatically (which is usually the post excerpt of the most recent post for that page). 

HubSpot updates
builder for blog, author, and topic listing pagesHubSpot Product Team</span> <div class="hs-message-container"> <div class="card"> <div class="UserAvatar"> <img class="lia-user-avatar-message" src="https://mjmao93648.i.lithium.com/t5/image/serverpage/image-id/1448i8D0469F2DF36377C/image-dimensions/38x38/image-coordinates/141%2C0%2C1077%2C936?v=1.0"> </div> <div class="author-info"> <div class="login-rank"> <div class="login"><span><a class="login lia-user-name-link" href="/t5/user/viewprofilepage/user-id/3409">Lars</a> <img class="lia-user-rank-icon lia-user-rank-icon-right" src="https://cdn2.hubspot.net/hubfs/98485/community.hubspot.com/Product%20Icon-1.png"></span></div> <div class="rank lia-message-author-rank lia-component-author-rank-name">HubSpot Product Team</div> </div> <div class="options-date"> <div class="options"> </div> <div class="date"> <span class="DateTime lia-message-posted-on lia-component-common-widget-date">02-14-2019</span> </div> </div> </div> <div class="body"> <div class="lia-message-body-content"> <p><P>Hey everyone,</P> <P> </P> <P>I've been chatting with AJ and a few other folks about this, and wanted to update this idea. </P> <P> </P> <P>The quick answer is that we know that the inability to edit listing pages is a pain point and we're looking to solve for it long term. We plan on making any page editable in the CMS, but getting there is unfortunately non-trivial. </P> <P> </P> <P>From my research I've only seen this picked up by 3rd party tools like Moz and Screamingfrog. <a href="https://community.hubspot.com/t5/user/viewprofilepage/user-id/63951">@ravenousblue</a> I'll shoot you an email to see what you're seeing in Google Search Console because my impression has been that this is annoying (clients see errors in other tools) but not actually strongly impacting SEO (Google understands these are listing pages from the rel canonicals). </P> <P> </P> <P>I believe SEMrush now also correctly ignores listing pages for their duplicate content checks.</P> <P> </P> <P>Thanks for your patience as we fix this the right way!</P> <P> </P> <P> </P> <P> </P></p> </div> </div> </div> </div> <span class="hide test-span"><title> builder for blog, author, and topic listing pagesHubSpot Product Team</span> <div class="hs-message-container"> <div class="status-container"> <div class="status"> <span class="MessageStatus"> changed to: In Planning</span> </div> </div> <div class="card"> <div class="UserAvatar"> <img class="lia-user-avatar-message" src="https://mjmao93648.i.lithium.com/t5/image/serverpage/image-id/11152i1091E7DB48B6D68A/image-dimensions/38x38/image-coordinates/320%2C0%2C1600%2C1280?v=1.0"> </div> <div class="author-info"> <div class="login-rank"> <div class="login"><span><a class="login lia-user-name-link" href="/t5/user/viewprofilepage/user-id/3248">tilly</a> <img class="lia-user-rank-icon lia-user-rank-icon-right" src="https://cdn2.hubspot.net/hubfs/98485/community.hubspot.com/Product%20Icon-1.png"></span></div> <div class="rank lia-message-author-rank lia-component-author-rank-name">HubSpot Product Team</div> </div> <div class="options-date"> <div class="options"> </div> <div class="date"> <span class="DateTime lia-message-posted-on lia-component-common-widget-date">01-08-2019</span> </div> </div> </div> <div class="body"> <div class="lia-message-body-content"> <p></p> </div> </div> </div> </div> <a name="comments"></a> <div class="lia-text lia-idea-page-comment-count lia-discussion-page-sub-section-header"> 22 Kommentare </div> <div class="CommentList lia-component-comment-list"> <div data-lia-message-uid="279103" class="lia-message-view message-uid-279103" id="messageview"> <div class="lia-message-view-style-expanded"> <div class="lia-component-forums-widget-comment-message-view" id="comment-279103"> <div data-message-id="279103"> <div class="lia-panel-intermission"><!-- container for custom hooks --></div> <span id="M37415"> </span> <span id="U279103"> </span> <div class="lia-inline-ajax-feedback"> <div class="AjaxFeedback" id="ajaxfeedback_0"></div> </div> <div class="lia-message-unread lia-panel-message lia-js-data-messageUid-279103"> <div class="lia-panel-message-content"> <div class="lia-decoration-border"> <div class="lia-decoration-border-top"><div> </div></div> <div class="lia-decoration-border-content"> <div> <div class="lia-quilt lia-quilt-comment-message lia-quilt-layout-one-column-message"> <div class="lia-quilt-row lia-quilt-row-header"> <div class="lia-quilt-column lia-quilt-column-01 lia-quilt-column-left lia-quilt-column-header-left"> <div class="lia-quilt-column-alley lia-quilt-column-alley-left"> <div class="lia-message-author-avatar lia-component-user-avatar"><div class="UserAvatar lia-user-avatar lia-component-common-widget-user-avatar"> <a class="UserAvatar lia-link-navigation" tabindex="-1" target="_self" id="link_9" href="/t5/user/viewprofilepage/user-id/15947"><img class="lia-user-avatar-message" title="rbuckley" alt="rbuckley" id="display_0" src="https://mjmao93648.i.lithium.com/t5/image/serverpage/image-id/5262i795A26F5D7FA4578/image-dimensions/38x38?v=1.0"/> </a> </div></div> </div> </div><div class="lia-quilt-column lia-quilt-column-23 lia-quilt-column-right lia-quilt-column-header-middle"> <div class="lia-quilt-column-alley lia-quilt-column-alley-right"> <span class="UserName lia-user-name lia-user-rank-HubSpot-Employee lia-component-author"> <a class="lia-link-navigation lia-page-link lia-user-name-link" style="color:#30465c" target="_self" id="link_10" href="/t5/user/viewprofilepage/user-id/15947"><span class="login-bold">rbuckley</span></a> <img class="lia-user-rank-icon lia-user-rank-icon-right" title="Community-Manager" alt="Community-Manager" id="display_1" src="https://cdn2.hubspot.net/hubfs/98485/community.hubspot.com/Sprocket%20(Employee).png"/> </span> <div class="lia-message-author-rank lia-component-author-rank-name">Community-Manager</div> <div class="lia-message-options lia-component-menu"> <div class="lia-menu-navigation-wrapper lia-js-hidden lia-menu-action" id="actionMenuDropDown_0"> <div class="lia-menu-navigation"> <div class="dropdown-default-item"><a title="Optionenmenü anzeigen" class="lia-js-menu-opener default-menu-option lia-js-click-menu lia-link-navigation" aria-haspopup="true" aria-expanded="false" role="button" aria-label="Optionenmenü anzeigen" id="dropDownLink_0" href="#">Optionen</a> <div class="dropdown-positioning"> <div class="dropdown-positioning-static"> <ul role="listbox" id="dropdownmenuitems_0" class="lia-menu-dropdown-items"> <li role="option"><span class="lia-link-navigation mark-message-read lia-link-disabled lia-component-forums-action-mark-message-read" id="markMessageRead">Als gelesen kennzeichnen</span></li> <li role="option"><span class="lia-link-navigation mark-message-unread lia-link-disabled lia-component-forums-action-mark-message-unread" id="markMessageUnread">Als neu kennzeichnen</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><span class="lia-link-navigation addMessageUserBookmark lia-link-disabled lia-component-subscriptions-action-add-message-user-bookmark" id="addMessageUserBookmark">Lesezeichen</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><a class="lia-link-navigation highlight-message lia-component-forums-action-highlight-message" id="highlightMessage" href="/t5/HubSpot-Ideas/lt-title-gt-builder-for-blog-author-and-topic-listing-pages/idc-p/279103/highlight/true#M37415">Kennzeichnen</a></li> <li role="option"><a class="lia-link-navigation print-comment lia-component-forums-action-print-message" rel="noindex, nofollow" id="printMessage" href="/t5/ideas/ideaprintpage/blog-id/HubSpot_Ideas/article-id/24960/comment-id/37415">Drucken</a></li> <li role="option"><span class="lia-link-navigation email_friend lia-link-disabled lia-component-forums-action-email-message-to-friend" id="emailMessageToFriend_0">Per E-Mail an einen Freund senden</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><a class="lia-link-navigation report-abuse-link lia-component-forums-action-report-abuse" rel="noindex, nofollow" id="reportAbuse_0" href="/t5/notifications/notifymoderatorpage/message-uid/279103">Anstößigen Inhalt melden</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="lia-quilt-row lia-quilt-row-main"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-main"> <div class="lia-quilt-column-alley lia-quilt-column-alley-single"> <div class="lia-message-post-edit-date-wrapper lia-component-post-date"> <span class="DateTime lia-message-posted-on lia-component-common-widget-date"> <span class="local-date">‎07-05-2019</span> <span class="local-time">01:16</span> </span> - bearbeitet <span class="DateTime lia-message-edited-on lia-component-common-widget-date"> <span class="local-date">‎08-15-2019</span> <span class="local-time">12:16</span> </span> </div> <div class="lia-message-body lia-component-body"> <div class="lia-message-body-content"><P>Hi, Everyone,</P><P> </P><P>While this is still in the planning phase, I have a workaround for you that will allow you to swap out meta description for blog listing pages based on the type of listing page. To do this navigate to settings > website > blog and use the following as an outline for your meta description.<BR /><BR /></P><PRE>{% if blog_author %} {{ blog_author.bio }} {% elif topic == 'topic1' %} This is a meta description for the topic "topic1" in the example blog {% elif topic == 'topic2' %} This is a meta description for the topic "topic2" in the example blog {% else %} Example blog meta description for page {{ current_page_num }}. This is a description of what the blog listing pages are. {% endif %}</PRE><P>You can use the same logic in the title section. For example</P><P> </P><PRE>Example blog - Page Number ({{ current_page_num }})</PRE><P> </P><P>Best,<BR />Lisle</P></div> </div> </div> </div> </div><div class="lia-quilt-row lia-quilt-row-footer"> <div class="lia-quilt-column lia-quilt-column-12 lia-quilt-column-left lia-quilt-column-footer-left"> <div class="lia-quilt-column-alley lia-quilt-column-alley-left"> <div class="lia-message-kudos lia-component-kudos"> </div> </div> </div><div class="lia-quilt-column lia-quilt-column-12 lia-quilt-column-right lia-quilt-column-footer-right lia-mark-empty"> </div> </div><div class="lia-quilt-row lia-quilt-row-mod-controls"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-mod-controls-main lia-mark-empty"> </div> </div><div class="lia-quilt-row lia-quilt-row-sub-footer"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-sub-footer lia-mark-empty"> </div> </div> </div> </div> </div> <div class="lia-decoration-border-bottom"><div> </div></div> </div> </div> </div> </div> </div> </div> <div class="lia-progress lia-js-hidden" id="progressBar"> <div class="lia-progress-indeterminate"></div> </div> </div> <div data-lia-message-uid="283242" class="lia-message-view message-uid-283242" id="messageview_0"> <div class="lia-message-view-style-expanded"> <div class="lia-component-forums-widget-comment-message-view" id="comment-283242"> <div data-message-id="283242"> <div class="lia-panel-intermission"><!-- container for custom hooks --></div> <span id="M38637"> </span> <span id="U283242"> </span> <div class="lia-inline-ajax-feedback"> <div class="AjaxFeedback" id="ajaxfeedback_1"></div> </div> <div class="lia-message-unread lia-panel-message lia-js-data-messageUid-283242"> <div class="lia-panel-message-content"> <div class="lia-decoration-border"> <div class="lia-decoration-border-top"><div> </div></div> <div class="lia-decoration-border-content"> <div> <div class="lia-quilt lia-quilt-comment-message lia-quilt-layout-one-column-message"> <div class="lia-quilt-row lia-quilt-row-header"> <div class="lia-quilt-column lia-quilt-column-01 lia-quilt-column-left lia-quilt-column-header-left"> <div class="lia-quilt-column-alley lia-quilt-column-alley-left"> <div class="lia-message-author-avatar lia-component-user-avatar"><div class="UserAvatar lia-user-avatar lia-component-common-widget-user-avatar"> <a class="UserAvatar lia-link-navigation" tabindex="-1" target="_self" id="link_11" href="/t5/user/viewprofilepage/user-id/56306"><img class="lia-user-avatar-message" title="Nbrooks101" alt="Nbrooks101" id="display_2" src="https://mjmao93648.i.lithium.com/t5/image/serverpage/avatar-name/teddy/avatar-theme/candy/avatar-collection/toys/avatar-display-size/message/version/2?xdesc=1.0"/> </a> </div></div> </div> </div><div class="lia-quilt-column lia-quilt-column-23 lia-quilt-column-right lia-quilt-column-header-middle"> <div class="lia-quilt-column-alley lia-quilt-column-alley-right"> <span class="UserName lia-user-name lia-user-rank-Occasional-Contributor lia-component-author"> <a class="lia-link-navigation lia-page-link lia-user-name-link" style="" target="_self" id="link_12" href="/t5/user/viewprofilepage/user-id/56306"><span class="">Nbrooks101</span></a> </span> <div class="lia-message-author-rank lia-component-author-rank-name">Occasional Contributor</div> <div class="lia-message-options lia-component-menu"> <div class="lia-menu-navigation-wrapper lia-js-hidden lia-menu-action" id="actionMenuDropDown_1"> <div class="lia-menu-navigation"> <div class="dropdown-default-item"><a title="Optionenmenü anzeigen" class="lia-js-menu-opener default-menu-option lia-js-click-menu lia-link-navigation" aria-haspopup="true" aria-expanded="false" role="button" aria-label="Optionenmenü anzeigen" id="dropDownLink_1" href="#">Optionen</a> <div class="dropdown-positioning"> <div class="dropdown-positioning-static"> <ul role="listbox" id="dropdownmenuitems_1" class="lia-menu-dropdown-items"> <li role="option"><span class="lia-link-navigation mark-message-read lia-link-disabled lia-component-forums-action-mark-message-read" id="markMessageRead_0">Als gelesen kennzeichnen</span></li> <li role="option"><span class="lia-link-navigation mark-message-unread lia-link-disabled lia-component-forums-action-mark-message-unread" id="markMessageUnread_0">Als neu kennzeichnen</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><span class="lia-link-navigation addMessageUserBookmark lia-link-disabled lia-component-subscriptions-action-add-message-user-bookmark" id="addMessageUserBookmark_0">Lesezeichen</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><a class="lia-link-navigation highlight-message lia-component-forums-action-highlight-message" id="highlightMessage_0" href="/t5/HubSpot-Ideas/lt-title-gt-builder-for-blog-author-and-topic-listing-pages/idc-p/283242/highlight/true#M38637">Kennzeichnen</a></li> <li role="option"><a class="lia-link-navigation print-comment lia-component-forums-action-print-message" rel="noindex, nofollow" id="printMessage_0" href="/t5/ideas/ideaprintpage/blog-id/HubSpot_Ideas/article-id/24960/comment-id/38637">Drucken</a></li> <li role="option"><span class="lia-link-navigation email_friend lia-link-disabled lia-component-forums-action-email-message-to-friend" id="emailMessageToFriend_1">Per E-Mail an einen Freund senden</span></li> <li aria-hidden="true"><span class="lia-separator lia-component-common-widget-link-separator"> <span class="lia-separator-post"></span> <span class="lia-separator-pre"></span> </span></li> <li role="option"><a class="lia-link-navigation report-abuse-link lia-component-forums-action-report-abuse" rel="noindex, nofollow" id="reportAbuse_1" href="/t5/notifications/notifymoderatorpage/message-uid/283242">Anstößigen Inhalt melden</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="lia-quilt-row lia-quilt-row-main"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-main"> <div class="lia-quilt-column-alley lia-quilt-column-alley-single"> <div class="lia-message-post-edit-date-wrapper lia-component-post-date"> <span class="DateTime lia-message-posted-on lia-component-common-widget-date"> <span class="local-date">‎07-29-2019</span> <span class="local-time">11:45</span> </span> </div> <div class="lia-message-body lia-component-body"> <div class="lia-message-body-content"><P>Upvoting and following</P></div> </div> </div> </div> </div><div class="lia-quilt-row lia-quilt-row-footer"> <div class="lia-quilt-column lia-quilt-column-12 lia-quilt-column-left lia-quilt-column-footer-left"> <div class="lia-quilt-column-alley lia-quilt-column-alley-left"> <div class="lia-message-kudos lia-component-kudos"> </div> </div> </div><div class="lia-quilt-column lia-quilt-column-12 lia-quilt-column-right lia-quilt-column-footer-right lia-mark-empty"> </div> </div><div class="lia-quilt-row lia-quilt-row-mod-controls"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-mod-controls-main lia-mark-empty"> </div> </div><div class="lia-quilt-row lia-quilt-row-sub-footer"> <div class="lia-quilt-column lia-quilt-column-24 lia-quilt-column-single lia-quilt-column-sub-footer lia-mark-empty"> </div> </div> </div> </div> </div> <div class="lia-decoration-border-bottom"><div> </div></div> </div> </div> </div> </div> </div> </div> <div class="lia-progress lia-js-hidden" id="progressBar_0"> <div class="lia-progress-indeterminate"></div> </div> </div> </div> <div class="lia-menu-bar 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