<title> builder for blog, author, and topic listing pages

There has been a lot of chatter regarding using reporting services like SEMRush and Moz which will give you site audits. Usually, these reports give back information such as errors and issues One of the major errors I've seen reported on a lot of HubSpot sites are the Duplication errors for things such as:

 

  • Duplicate content: This is usually caused by the /page/1 not being properly redirected from the start. You have to create three directs total to fix that. Another cause for duplicate content is that listing pages do not have the ability to have a self-referencing canonical (which is fixed with some quick HubL in the blog template header).
  • Duplicate Titles: Caused by all the paginated pages showing the same title.
  • Duplicate Meta Descriptions: Same cause as above

The first bullet, as mentioned, can be fixed with using URL mapping tool and HubL, the last two, however, we have zero control over. I know we can use JS to change the titles and meta's for the listing and Google's searching should be ok with checking those differences on the page. This can be tedious to do and a much better way would be to allow us to have a "Page Title Builder" in the SEO & Crawlers Tab. This can let us fi page titles and have them render server side rather than relying on JS to fix things and hoping they will be picked up during the next Google crawl.   

 

I have created a mockup below for this (based on Yoast's SEO WP Plugin) to better explain a possible solution:

 

topic-builder-sample.jpg

 

Also, I think it would be awesome to have Description fields added to the blog topic's so we can create custom Meta Descriptions based on those topics and not have to rely on just the default blog meta description or one that Google pulls automatically (which is usually the post excerpt of the most recent post for that page). 

17 Replies
raptmedia
New Member

Currently, all the listing pages, both numbered and archived, have no variation in the <title> tag. This is causing negative SEO impact, and I think it should by default include the listing page number or date for archibes in this <title>. Or is there currently a way to do this?

ArchiMedia
New Member

I have the same problem and big problem with a SEO index with some of my customer.

Please fix this!

 

dotdynamic
Regular Contributor

This is an idea I had posted over on the old Uservoice forum but didn't make it across to the new forum. I still feel this would be useful for SEO as discussed in Hubspot's own approach to topic pages: https://blog.hubspot.com/marketing/technical-seo (Custom H1 & Intro on Topic Pages)

It would very useful from an SEO standpoint to be able to customize the following areas of topic pages without roundabout template customizations:

 

  • Title
  • Meta description
  • H1 

As not every topic page is worth indexing in search engines but still may be a useful navigation or filtering tool it would be useful to be able to control a topic page's

  • Canonical URL (I realize this is unlikely as it is a powerful feature, but  if not then a noindex feature)
  • Meta Robots Index / Noindex (blocking via robots.txt doesn't always do the trick on its own)

We often see CMS users go crazy with topics (and categories and tags on other CMSs). This can produce a lot of duplicate and not so useful topic pages.  The answer is often to work through merging and deleting those pages, but that can be a time-consuming process. The client also doesn't always want to be selective with how many topics they create and use.  The above features would make it easier to optimize topic pages to drive more traffic.

Benedikt
New Contributor

Hi everybody,

 

I am surprised to find out that there is no possibility on HubSpot to add a specific SEO title (page title) to a blog post or news article. 

 

Often, in addition to the main title of a post it can be useful to have a second title that is more suitable for SERPs. All the editroial systems and CMSs I worked with so far were able to do so.

 

It would be great if you can integrate this function in future. Thank you!

Benedikt

 

 

SaraLynnn1
Occasional Contributor

I could not agree more!! This has been bothering me for years!

DavidPower
Occasional Contributor

Definitely having the same issue and as a new partner, was really surprised this was not something sorted / handled in the system already. Keen to find out how agencies get around the lack of meta title control for COS Blog. It seems by default COS optimisation recommendations and page title does not allow for unique Meta title control and page title control in the Blog. Sure we can do custom hubl but it seems to conflict with the COS HubSpot approach and the lack of documentation is a concern. Moz goes into great depth but Hubspot does not allow for this level of control by default. For an inbound focused company like HubSpot and Partners this is a concern.  I haven't fully tested general website pages yet but it seems to be set up better and clearly says page titles is for search engines and browser titles. 

 

We have done the below for now but to explain this to a client and then explain them that the optimisation tool in HubSpot will not consider this in its recommendations is not realistic / managable. I know with the content strategy tool and topic cluster approach, keywords are not the sole focus but it's still essential to optimise pages correclty. 

 

Here's the work around shared by a developer, which support has confirmed is the best work around currently. 

https://integrate.hubspot.com/t/edit-blog-post-meta-title-tag/6181/5

HanaMBO
New Contributor

Having the same issues with blog listing pages, Semrush report not happy with this, issues are reported as: 

 

issues with duplicate title tags

pages have duplicate meta descriptions

pages have duplicate content issues

 

Please share if you have any thoughts on workaround :-) 

 

Let's hope this will be fixed quickly! 

FilamentWI
Occasional Contributor

 Yup, lots of duplicate titles for blog list pages. One year from this post and this isn't solved? How can HS claim SEO out of the box when this very basic issue is not solved?

ravenousblue
New Contributor

I am seeing this issue now in SEMRush and Console. I contacted support and still no true resolution. This is not good when I need to explain how I am addressing SEO issues and have my hands basically tied. 

ravenousblue
New Contributor

I concur!