I'm consistently shocked that this isn't a feature, because it is core to pretty much every engagement model I make, whether for lead scoring or engagement based workflows. Surely I'm not the only one with the idea to score engagement in this way?
What I want is to measure recent activity. So what I'm looking for is a way to filter contacts who've had at least X visits/sessions/email opens/clicks etc. in the past Y time. Using pageviews as an example, as it stands, I can only select:
At least one pageview matching ABC at least 10 times (implying it's 10 visits to the same page)
At least one pageview matching ABC within the last Y time
Number of page views of X, with no refinement option at all
1 looks at pageviews over lifetime. I'm only interested in pageviews in the last month or so, to measure recent activity. 2 is not enough for that, because it values a single page visit or session as much as over 10 page visits. I specifically want only the ones who've visited at least 10 times. 3 looks like it's helping me, but I lose the ability to filter on the last month.
To illustrate, some images from Hubspot:
I constantly run into this brick wall every time I have to build a lead scoring or engagement model for clients. Working with an agency, this happens a lot and it's incredibly frustrating!
... Mehr anzeigen