We are excited about the Payments feature in Hubspot, and we immediately thought up a number of use cases that would help our customers and our business. One use case is a self-serve landing page to choose which service option they want from us, then sign up for and pay for the option they choose. Here’s how we see this going… ▶ Customer lands on page offering two purchase choices ▶ Page displays a toggle button or dropdown list of the two options ▶ When option A is selected, the payment or form associated with option A displays ▶ When option B is selected, the payment or form associated with option B displays In summary, a different form or payment shows up depending on which choice the page visitor selects. The workaround we will probably put in place… ▶ Display two buttons ▶ They click button for option A, it takes them to the page with form or payment process needed for option A ▶ They click button for option B, it takes them to the page with form or payment process needed for option B Workaround makes the process clunkier for client, and creates a high bounce risk.
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