Who: marketers building multi-step journeys
Goal: be able to pass information through URL parameters for forms to catch it, when no other connexion exist between records that need to remain related/be updated.
Value: Less dependability on integrations, better ability to keep information related to specific records
Examples: regular HTML forms
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I would need to be able to pass information from a page to a form using URL parameters, and then catch that information in a hidden form field.
For example, to be able to link a specific form submission to a specific record, I need an exact record ID. If I could pass that ID in the URL from the previous page and have it in the form, I could then use a workflow to do all the necessary data manipulation.
An exact example would be something like:
Click on a button (with dynamic URL containing deal ID)
Sends to mywebsite.com/formABC?dealID=12345678
"dealID" is automatically inserted into hidden form field "dealID"
"dealID" is then saved to the new contact that filled the form, and we're now able to associate the form's information to the proper deal.
There are multiple challenges here, but the biggest ones are the following:
The person filling the form is likely not the same as the person already associated to the record (i.e.: a deal / a quote). Therefore I cannot rely on the email address (and not even the email address' domain name)
The company of the person filling the form might not even be the same as the person associated to the record. Therefore I cannot rely on that neither.
There could be multiple deals/quotes associated to one or both of my involved contacts, and I need to associate the form's information to one specific deal/quote record.
I do not know if this doesn't exist because of security issues or other reasons, but I know it is something we can otherwise do with non-HubSpot HTML forms in general.
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