Hello! I was wondering if you’re open to content suggestions for Hubspot Webinars? If so, ’d love to run a webinar panel idea for Ceros and some impressive co-presenters. I’d love to propose a panel webinar session on “How Visual Content Tells More Authentic Stories.” The panel will include experts at Ceros, Boston Content, NBC Universal, and Prudential Financial, who can share insights around the role of representation in media and advertising, and the role authentic content plays in changing perception. Sharing the sample session description and proposed panelist line-up below. Happy to answer any questions. Thanks! Katrina +++ Sample session description: How Visual Content Tells More Authentic Stories: The global conversation on diversity and inclusion has grown louder over the years, but one fact remains: we’re visual learners—90% of information transmitted to our brains is visual, and seeing ourselves—and those different from us—on screen matters. We need more types of people in our ads, in publications, and in our organizations. We’ve made strides, but there is still a lot of room to grow—in 2019, 92% of ads showed people of color, but only 15% were represented by more than their skin color; 1 in 4 people in the US lives with a disability, but only 1% of ads reflect that fact. Drawing from our work, NBC Universal, Prudential Financial & Ceros will share how organizations have pivoted to creating content and telling visual stories that change perception and make a difference. Panelists: Zarina Stanik, Director of Events at Ceros Katie Martell, Executive Director, Boston Content Bridget Esposito, Vice President, Creative, U.S. Businesses, Prudential Financial Bonnie Fallon, Vice President, Trade Marketing, NBC Universal
... Mostrar más