For anyone sending marketing or sales emails, the ability to automatically populate templates with a contact's preferred name as default and fall back to given name. For example, If my contact Michael Smith prefers to go by Mike, any template I use with Mike's contact record should use Mike. This could be an automatic choice where personalizing a template with "Frist Name" chooses preferred name and falls back to First Name if preferred name is empty. Or, it could just be an additional field we can choose when creating templates.
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