The current Eventbrite integration only pulls across standard data, e.g. name, email, company, event etc. Like many if not most other marketers, we ask additional custom questions when people register, e.g. 'Which course are you interested in studying?', 'Which year are you looking to start your degree course?' and 'Are you a prospective student, parent or teacher?' etc. Whilst we may be able to pull this extra data across via Zapier, it would be better (more immediate, secure, reliable and cheaper, as we currently only use Zapier in a limited and so free capacity) if we could achieve this directly in HubSpot for use in follow-on campaigns and workflows. This isn't exactly a new idea - similar suggesitons have been made here and here. I just wanted to make it as simple as possible (and explain the relevance / benefit in our case, as a higher education college).
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