HubSpot is creating its own barrier to entry for eCommerce businesses wanting to invest in HubSpot by mandating the requirement to buy 5 Sales Pro licenses. Purchasing just 1 license needs to be an option for agency partners. Currently, Sales Pro is required to unlocked several critical funcationality pieces needed to built out end-to-end eCommerce systems within the platform: - Deal automation for post-purchase marketing activity (the main pain point) - Revenue goal setting and tracking on dashboards - Full functionality of the HubSpot/Shopify native integration (it unlocks 3 workflows, 1 contact based, 2 deal based) For businesses with a wholesale/inside sales department too this is less of an issue as you can make the case for the 5 Sales Pro licenses. However, for eCommerce businesses that go direct to consumer only, 4 of those licenses are completely wasted. The full functionality that Sales Pro unlocks are largely irrelevant for these kinds of businesses. At $500 extra a month for the 5 licenses, it's hard to justify bolting on Sales Pro during a Marketing Pro or Enterprise sale. I can bolt on other technologies that do as good or a better job than HubSpot's Sales Pro funcationilty unlocks at a cheaper cost. HubSpot is getting in their own way of selling to a new customer base.
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