I'm shocked this feature does not exist. Especially when it comes to SEQUENCES. Every salesperson has experienced this frustration I'm sure.... MAJOR PROBLEM: You're doing a 1:1 or Bulk Enroll Sequence. You set Personalization Token as: Contact First Name HOWEVER, we all know that 50% of the time we may not know the Contact First Name we only have an email. So in Bulk Enroll you have to type a general replacement for this First Name token if unknown so in the case of: Hi ContactFirstNameToken I have to fill something generic like: Hi "Team" or Hi "guys" Everyone will benefit on Hub Spot if this solution is created: 1. A BACKUP Personalization Token that fills for that email send IF Primary Personalization Token is UNKOWN. Simple as that. 50% of the time we may not know the Contact First Name we only have an email. But, 100% of the time, the COMPANY NAME is KNOWN. So with this new Mod we would simply set: PRIMARY Personalization Token: ContactFirstName SECONDARY Personalization Token: (that fills if primary token is unknown) CompanyName Now I can set the above personalization tokens logic and when doing BULK ENROLL or even a 1:1 Sequence if the ContactFirstName is UNKNOWN, it will automatically fill in the known property of Company name so that all of those emails go out as: Hi CompanyName Instead of Hi Guys, or Hi Team, or Hi PLEASE SOLVE THIS PROBLEM HUB SPOT! It can't be hard to do.
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