1. Marketing/Sales 2. Our goal is to track our ROI both digitally and offline. Currently, you only have the "offline source" option on Hubspot which these customers can come from so many different offline marketing tactics. For example home shows, yard signs, company trucks, and postcards. 3. Being able to customize source options will help us track all of our marketing dollars not just digital. 4. We currently use ignite for all our billing, etc. Here we can add customized sources.
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