There is one very crucial feature that was included in the scoring properties (that will be sunset soon) and it does not exist in the new Lead Scoring tool, available from the Marketing Hub - that is conditional logic. Let me give you a few examples: 1. If a Company's annual revenue is more than 100k AND the Company's industry is "Financial Services" - add 5 points. 2. If a Company's annual revenue is more than 100k AND the Company's industry is "Retail" - add 3 points. 3. If a Contact's job seniority is "manager" AND the number of employees of the company is less than 100 - add 5 points. 4. If a Contact's job seniority is "manager" AND the number of employees of the company is more than 100 - add 3 points. See, the number of points one would like to add may differ - a manager from a smaller company is most probably a more valuable lead than a manager from a big corporation. Similar thing with industries - depends on what is your ideal customer profile or thresholds your company may have for onboarding business from specific industries. This kind of logic is still available with the "Score properties" but as mentioned before - they will be obsolete by September. These are all just examples, but without the possibility to add conditional logic operators like AND, OR that are pretty much available on every other HubSpot tool (lists, workflows, custom views, reports, etc.) I am (and I belive I'm not speaking just for myself) missing out on adjusting the Lead Scoring tool to meet my business goals.
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