We, like many other SaaS companies, use HubSpot for marketing and Salesforce for our primary CRM and sales function. As we push for better integration between sales and marketing, I need to deliver real-time intent signals captured through HubSpot to my sales team, who do not use HubSpot. Everything exists to be able to do this within HubSpot workflows and the Slack integration except you have to have a HubSpot account to recieve Slack messages triggered through a HubSpot workflow. It would be ideal to have an option to deliver Slack messages directly to a person (i.e. a contact owner) even if they do not have a HubSpot account.
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