It'd be great to be able to have the form do a quick data lookup to see if client information from custom native or custom fields matches with contact or company data in our system currently. For example, a contact fills in their address, and HubSpot recognizes the address, associates it with the contact owner, and delivers the lead to them directly rather than running through the normal lead distribution route. This will stop reps from working on deals that aren't assigned to them in error because no lookup occurred.
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