Goal:
Make the Reporting Calculation Formula feature in custom reports more intuitive and accessible for all users, including those without technical backgrounds.
Provide a detailed Knowledge Base article with clear step-by-step instructions, supported by example scenarios for different business use cases (e.g., calculating win rates, revenue per deal, ticket resolution averages).
Issues Faced:
Currently, building calculation properties and custom formula fields can feel complex, requiring trial-and-error due to limited guidance on syntax, supported operators, and practical use cases.
Many users are unaware of the full capabilities because there is no comprehensive, example-driven Knowledge Base article that covers common business reporting needs.
This complexity can lead to user frustration, incorrect formulas, and underutilization of HubSpot’s powerful reporting features.
What Will Be Resolved: By simplifying the formula creation experience (e.g., formula builders with autocomplete or validation prompts) and publishing a robust example-driven guide, HubSpot can empower users to create more effective reports, drive better insights, and fully leverage advanced reporting functionality without needing external technical support.
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