This applies especially to those selling ecommerce as a B2B storefront. When a contact buys something from you (ie from your shopify store). If they have a company affiliation, then the deal will appear on the contact's profile, but also AUTOMATICALLY under their company profile's deals. This way, you can quickly see not only which contacts are responsible for the most deals, but also, which companies you are doing best with, if you are a B2B storefront, you will be able to better track which companies, in aggregate, are spending the most with you. At this point, deals under the company umbrella need to be manually connected through contacts to give a snapshot of which companies are buying the most. Thanks!
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