We create custom modules (CM) because we like them. We want to re-use them whenever it's appropriate through our site so that any change in content is reflected wherever the custom module is used. For whatever reason, you can't do this in HubSpot. We need the ability to make CMs global modules (a "Global Custom Module" if you like). For example, we have a testimonials section that is a CM. We'd like to repeat that on some of our landing pages. But to do that, we have to add the CM and then add all the content again. If we get another testimonial, we need to remember on which pages the CM was placed and go and edit them all. Silly, right?
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