Take into account the "creation date" of a transaction in the management of email marketing campaigns.
Currently, for a transaction to be attributed to a campaign, it is necessary that :
the transaction is associated with a contact
the contact has interacted with the campaign (this part must therefore be effectively subsequent to the creation of the campaign)
the transaction was concluded after the contact had interacted with the campaign
the transaction was concluded after being associated with the contact
In this case, I send marketing emails for the sale of a product. There are therefore different phases in the purchase process for my customers:
1. - Product in the basket - Abandoned cart --> Not a customer = End
2. - Product in cart - Purchase --> Is customer = Transaction creation + In transit + Transaction end.
Here is the problem I encountered.
1. A lead bought a product and became a customer. The transaction was created and changed to "In Transit" status. 2. In the meantime, I sent a marketing email. The customer just opened it. 3. The transaction closes, as the product has been delivered and the process is complete.
Here, my campaign indicates that it influenced a person to buy, even though the transaction creation date was created BEFORE the email marketing.
However, as the transaction close date is after my campaign's email marketing, the sales made are counted as if they had been influenced by the email opened in the meantime.
Has this happened to anyone else?
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