We often need to associate more than one contact to a company, ticket, deal or custom record.
Some examples:
Prospect + 3rd Party Partner (e.g. reseller, dealer, advisor, consultant)
Multiple employees or stakeholders
Multiple family members
However, we regularly want to trigger different communications (emails, SMS, ads, etc) to these contacts based on specific properties, e.g. contact type.
It is now possible with the new flexible association labels to control which contacts receive specific Marketing Emails, but this is still not available for other communication types - and you still need to use 3rd parties such as Insycle to automatically set association labels.
It would be better if there was a new Trigger/Filter type that could be used on workflow triggers and if/then branches. This would work in exactly the same way as standard record triggers but should have an additional ONLY INCLUDE option to select specific records based on an additional set of rules.
e.g.
If associated contact lifecycle is opportunity ONLY INCLUDE CONTACTS where associated contact type = customer
This was we can send one lot of communications to an associated customer and a different set of communications to the reseller to highlight progress with a deal.
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