At the moment if a video is on HubSpot and embedded on a HubSpot website or landing page, it seems like we are only able to track if an individual contact has played a video, but not measure the percentage of a video they have watched. It'd be great if we could track the percentage of a video watched by a contact, display that on their contact timeline, and use that property in lists, workflows, lead scoring etc. We have some instances where knowing how far a contact got through a video would allow us to segment contacts based on certain video engagements better, activate different automation and report on activity much better. i.e. if we know a lead watched 15% of a long form video (say a webinar), we might treat them quite differently to one that watched 75-100% of it.
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