Currently, in the social tab, there are multiple reports regarding metrics such as "interactions," "clicks," "shares," "impressions," "sessions," and "new contacts." Currently, there is no way to differntiate between what numbers should be attributed to organic social posts or paid social posts. It is all lumped together. You are able to select "paid social" or "social media" on the "sessions" and "new contacts" reports, but only on those two. In that instance, it appears that it only ads or removes "paid social" from the equation. So in every instance, you cannot simply view what metrics should be attributed to organic social specifically. Would love to see this functionality added soon as well as the ability to add the "sessions" and "new contacts" reports to personal dashboards.
...read more