Great minds think alike

SemRC

Message templates are incredibly powerful in HubSpot and save users a lot of time in day-to-day communication. However, personalization is currently limited to properties from contacts, companies, deals, tickets, and the sender. This becomes a real limitation when working with Projects. The problem Projects are often the central object for operational and service-driven communication. Think of onboarding projects, implementations, migrations, or delivery-related workflows. In these scenarios, teams regularly need to send structured, recurring messages that are project-specific. At the moment, it’s not possible to personalize message templates using Project properties (such as project name, start date, status, deadline, owner, or custom project fields). This forces users to either: Manually edit messages each time, or Fall back to copy-pasting content outside of HubSpot Both options reduce efficiency and increase the risk of errors. Why Projects are a perfect fit for message templates Projects are, by nature, ideal candidates for templated communication: Status updates Kick-off messages Deadline reminders Completion or handover emails Internal notes or customer-facing messages Being able to use Project properties in message templates would allow teams to communicate consistently, accurately, and at scale, fully aligned with HubSpot’s promise of a connected CRM. Suggested solution Allow Project properties to be used as personalization tokens in message templates, similar to how contact, company, deal, and ticket properties work today. Value for HubSpot users Faster and more consistent communication Fewer manual edits and errors Better adoption of Projects as a first-class object Stronger alignment between CRM data and daily workflows This enhancement would significantly improve usability for teams that rely on Projects and further strengthen HubSpot as an all-in-one platform for both commercial and operational processes. Thanks for considering this idea!

TSitchawat

Hello, We would like to see the email subject line carried over from the template when users apply the message template. Currently, it seems that only the body content is carried over.

MFerber · ‎Jan 20, 2026

We really like using HubSpot's message templates, especially because of the feature that allows you to insert personalisation tokens, which are then automatically filled in the email. Unfortunately, there is one essential feature that is available when saving Outlook templates but is still missing from HubSpot's message templates: it would be nice if you could store fixed recipient email addresses for specific message templates. Specifically, from our point of view: we work with partners whose products we resell. When one of our customers orders a partner product, we have to send an email to our partner specifying which customer ordered which product with which key data. The partner requires us to always send this information to specific email addresses. And it would of course be easier for us if these email addresses were always stored with the message templates.

BMoles1 · ‎Oct 30, 2025

Please implement support for Subresource integrity validation (https://developer.mozilla.org/en-US/docs/Web/Security/Subresource_Integrity) Reason 1 to implement this security measure: When a resource is referenced on the HTML code with a different domain from which the same HTML was loaded, then a malicious actor could interfere in the DNS resolution on the end user's machine, to make the resource be downloaded from a different location. Thus, a resource referenced with "https://js.hs-scripts.com/***.js" could be downloaded from a malicious server with malicious code. This type of attack can be prevented if HubSpot adds a verification string that allows the browser to confirm that the received asset is the expected one, without alterations. Reason 2 to implement this security measure: Even if there is no attack from a malicious actor. Security audits rise this security flaw as a vulnerability, causing reputational damage to the people maintaning the website and to the website's owner. Please provide a solution to this.

SSMatt · ‎Jan 15, 2026

On Hubspot settings > Use defaults we do have option to set the font type and size. However this default doesnpt apply to Templates. Perhaps having an option to set the default font type and size on the templates would save a lot of time especially when we are using message templates quiet often

samglenn · ‎Sep 4, 2019

For all content options that allow you to organize with folders, it would be extremely helpful to be able to create folders within folders for better organization leading to less duplicates and efficiency when looking for content already created my a teammate. September 2021 HubSpot Update Hi everyone! Thank you for your enthusiasm for this idea over the past few years. We're glad you're excited about getting folders in different areas of HubSpot's product and we're working on making that a reality. As the original idea mentions a few different product areas managed by different product teams, we're breaking this idea into different ideas to ensure we can provide helpful updates as they're available. Going forward, please use the following ideas for upvotes and comments around different folder requests. Marketing Emails Lists Workflows Sales Tools Please note that while these new ideas have fewer upvotes, we are tracking their association to this idea and counting these upvotes towards the new requests. To ensure we filter new upvotes to the correct areas going forward, we have disabled comments on this idea. Thank you again for using the ideas forum and for your enthusiasm for these products!

Paul-Avidly · ‎Aug 5, 2025

Current Behavior: The {{ brand_settings }} HubL context variable provides access to branding assets (such as logos, color schemes, and domains) but is currently scoped exclusively to the portal’s primary (top-level) Brand Kit. Use Case: Portals configured with multiple Business Units each maintain distinct Brand Kits. However, there is no programmatic way via HubL, CMS modules, or HubSpot APIs—to access the Brand Kits of these secondary Business Units. Request: Extend the {{ brand_settings }} variable to allow developers to programmatically retrieve branding assets for any Business Unit Brand Kit within the same portal. This would enable dynamic theming and asset management in multi-brand environments without requiring manual workarounds. Benefits: Simplifies development for portals using HubSpot Business Units by exposing brand assets for all units natively in HubL templates and modules. Enables more flexible, scalable multi-brand CMS and email template designs. Eliminates reliance on external asset management or custom property workarounds.

Suzie-Mamava · ‎Oct 30, 2020

In the Government space, especially Department of Defense, clickable links for documents are frequently not allowed by their networks. I would like the ability to add attachments to templates, and have them carry over into sequences. This would greatly increase my ability to streamline communication and automate 60% of what I do into templates and sequences.

KHeng · ‎Feb 27, 2024

Currently snippets can only be created manually and there is no way to create snippets in bulk such as through an import. It requires a lot of copy and paste which most users do have the time or resources to devote to. It would be beneficial to have the ability to mass import snippets in HubSpot, given their versatility across different areas such as contact, company, deal, and ticket records, as well as in email templates, chat conversations, and when logging activities or notes. This feature would be particularly valuable if users could access it on both desktop and mobile platforms with a select multiple option.

NFricano · ‎Nov 20, 2024

Hi HubSpot Community, I'm writing to share some thoughts and suggestions regarding the new Case Study Beta feature. While it's a fantastic step forward, there are a few areas where I believe it could be further improved to provide users with even more flexibility and customization options. Current Limitations: Limited Listing Page Customization: The current listing page customization options, particularly around tag filtering, feel somewhat restrictive. Being able to create more granular filters and sorting options would significantly enhance the user experience and meet more business needs. Lack of Child Theme: The inability to create a child theme specifically for case studies limits our ability to fully align the design with the rest of our website. No Multilingual Variations: As with HubSpot's blog feature, the ability to create multilingual variations of case studies would be invaluable for global businesses. Header and Footer Customization: While there are some options for customizing the header and footer, they are quite limited. This often leads to design inconsistencies across the website, as the header and footer don't match the overall site design. Proposed Enhancements: Expand Listing Page Customization: Allow for more granular tag filtering and sorting options. (e.g., filter by solution and case study type; sort by date, popularity or custom field) Provide additional layout options for the listing page. (e.g., grid view or card view) Introduce a Child Theme Option: Enable users to create custom child themes for case studies, allowing for greater design flexibility and alignment with the overall website. (e.g. customize sections, fonts, and add new modules) Support for Multilingual Variations: Implement a similar system to the blog feature, allowing users to create different language versions of their case studies. (e.g. create a Italian version of a case study targeting the Italian market) Enhance Header and Footer Customization: Provide more flexibility in customizing the header and footer, including the ability to use custom CSS. (e.g. have more styling options for the menu items) I believe that by addressing these limitations, HubSpot can create a truly powerful and customizable case study tool. What are your thoughts on these suggestions? Are there any other features you'd like to see added to the Case Study Beta?

Great minds think alike

Add Project properties to message templates

Message Template - subject line to be carried over together with the email body

Define fixed recipients in Message Templates

Support Subresource Integrity (SRI)

Default font size on message template

Marketing Emails / Lists / Workflows / Sales Tools - Folders

Extend {{ brand_settings }} HubL Variable to Support Business Unit Brand Kits

Ability to add attachments to templates & sequences

Importing snippets

Case Studies Beta proposed enhancements

Recently delivered

Recently in beta