We are currently using the blog, wiki, and landing page functionalities from Hubspot on different Subdomains. Our subdomains each have specific aspects for which they rank well. However, our main website does not get the benefit of this authority on certain topics. Therefore, we would like to restructure our assets from a subdomain into a subdirectory structure. This is an ongoing debate between SEO experts, but as a paying user for many Hubspot features, I think we should at least have the ability to choose our own strategy.   ... View more

Our Knowledge Base is partially publicly available and indexed by Google. It features a lot of content both for existing customers but also potential customers (e.g. they wanna know in detail how to use the product before buying, or are googling for a specific issue that our product can solve). Therefore the Knowledge Base has SEO potential to increase traffic and leads.   However right now it is impossible to do advanced SEO optimisations for KB articles, as basic SEO meta-data fields are not available to edit specifically.   Please add (at least) the possibility to edit these for each page: Page Title Meta-Description   Furthermore these functions could be also useful in regards to SEO: Possibility to redirect a KB page to another URL Possibility to set the robot meta-tag at a page level: index / noindex   Thanks, ... View more

It would be helpful if the HubSpot WordPress plugin picked up the WordPress tags and page titles automatically and sync them as an event or queryable result in the analytics reports. Currently, we have to retag as an event and link to the URL to see any reporting within HubSpot, or leverage something outside the HubSpot environment. I think since other WP plugins can capture this information from the meta script, then it could be incorporated and leveraged within HubSpot. It would help with segmenting out data and see what content is driving the most traffic and what is not being visited. ... View more

Dear team,   Creating topic clusters in the SEO tool has been a great way to structure one's content strategy, until you come to the point that one's doing this in a HubSpot Enterprise Hub with several teams publishing in their own language on their own domain.   From the overview tab it's impossible to see which topic cluster belongs to which language/domain, especially when product/general terms are part of your content strategy. Also from the content editor it's difficult to select the right cluster when names are shared between teams, domains and therefore clusters. See screenshot for an example of product related topic clusters, used by 3 countries/teams/domains:     The solution I propose: content partitioning for topic clusters / SEO tool.   I think this helps international marketing teams to manage their own topic clusters, either from the SEO tool itself or directly from the content editor. Partitioning is now widely used in most of HubSpots marketing tools, I think it's time for SEO / Topic clusters to jump on bandwagon.     All the best,   Nynke ... View more

There has been a lot of chatter regarding using reporting services like SEMRush and Moz which will give you site audits. Usually, these reports give back information such as errors and issues One of the major errors I've seen reported on a lot of HubSpot sites are the Duplication errors for things such as:   Duplicate content: This is usually caused by the /page/1 not being properly redirected from the start. You have to create three directs total to fix that. Another cause for duplicate content is that listing pages do not have the ability to have a self-referencing canonical (which is fixed with some quick HubL in the blog template header). Duplicate Titles: Caused by all the paginated pages showing the same title. Duplicate Meta Descriptions: Same cause as above The first bullet, as mentioned, can be fixed with using URL mapping tool and HubL, the last two, however, we have zero control over. I know we can use JS to change the titles and meta's for the listing and Google's searching should be ok with checking those differences on the page. This can be tedious to do and a much better way would be to allow us to have a "Page Title Builder" in the SEO & Crawlers Tab. This can let us fi page titles and have them render server side rather than relying on JS to fix things and hoping they will be picked up during the next Google crawl.      I have created a mockup below for this (based on Yoast's SEO WP Plugin) to better explain a possible solution:     Also, I think it would be awesome to have Description fields added to the blog topic's so we can create custom Meta Descriptions based on those topics and not have to rely on just the default blog meta description or one that Google pulls automatically (which is usually the post excerpt of the most recent post for that page).  ... View more

Currently, when connecting the Google Search Console (GSC) integration with SEO tools inside of HubSpot, it doesn't give you the option to select which GSC properties you'd like to integrate with HubSpot. While SEO Tools will only pull in search data for domains connected to a given portal, meaning that there's no risk of data bleed across clientele domains, it may be concerning for some users– especially those working with agencies– to know that several of their clients' GSC data is technically connected to another client's portal.    Having the option to select the specific domains/ GSC properties you'd like to connect while setting up the integration would be incredibly beneficial and would alleviate this concern.  ... View more

A/B testing is fundamental to marketing!! HubSpot should have A/B functionality on ALL pages: blog, landing and web pages. Currently only available for website pages. Does anyone know a workaround? ... View more

Page speed is an important Google ranking factor now and HubSpot pages are slow. Lazy Loading would be a big help and should be fairly easy for dev team to add as a core feature as the community has laid out exactly how to do this here: https://community.hubspot.com/t5/CMS-Development/how-to-implement-lazy-loading-in-hubspot-pages-not-blog/td-p/198218 ... View more

My idea is to grant users the ability to set-up "structured data" on blog posts to help with SEO.   Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.   Structured data seems to matter more often now with search engines and help boost SEO.  ... View more