Great minds think alike

Our Knowledge Base is partially publicly available and indexed by Google. It features a lot of content both for existing customers but also potential customers (e.g. they wanna know in detail how to use the product before buying, or are googling for a specific issue that our product can solve). Therefore the Knowledge Base has SEO potential to increase traffic and leads.   However right now it is impossible to do advanced SEO optimisations for KB articles, as basic SEO meta-data fields are not available to edit specifically.   Please add (at least) the possibility to edit these for each page: Page Title Meta-Description   Furthermore these functions could be also useful in regards to SEO: Possibility to redirect a KB page to another URL Possibility to set the robot meta-tag at a page level: index / noindex   Thanks, ...read more

It would be extremely helpful to be able to see how a page has progressed over time in the search rankings.   At first I thought I could do this by searching different time frames in the optimization for search queries in the back of the page, but it does not change.    This would be especially helpful to be able to see when any changes have been made so it can be compared against change history to see if changes have positively or negatively impacted various targeted terms!   It would also be great if this could stay with the page even when archived if possible.  ...read more

We are working through an issue with one client who hosts their website on Hubspot CMS. Bing stopped indexing their pages in August 2022. Prior to that date indexing was fine.    Researching this Bing (and Microsoft) is suggesting we install IndexNow (https://www.indexnow.org) on the website. CloudFlare has native support for IndexNow but we do not have access to HubsSpots version that is used on our websites hosted by Hubspot.    Upon researching futher, to manually set it up, we need to place an api key in the root domain. Since we cannot do that on Hubspot we are using the workaround by uploading the file and using a Hubspot Redirect.    So far so good. The next problem comes when updating search engines like bing, you need to run a script that submits the pages that changed to the search engine. Cannot do that with Hubspot, even though Hubspot knows when page content changes.    The idea is for Hubspot to either support configuring CloudFlare to update search engines automatically when website pages change or to natively support Index Now and send notice to search engines once a day regarding URLs that have changed.    Wordpress has two options, The Yost plugin supports Index Now and Microsoft offers a free plugin to Wordpress that does the same.    Please support Index Now.    Here is the Bing page on the topic. https://blogs.bing.com/webmaster/august-2022/IndexNow-adoption-gains-momentum   ...read more

Currently, when connecting the Google Search Console (GSC) integration with SEO tools inside of HubSpot, it doesn't give you the option to select which GSC properties you'd like to integrate with HubSpot. While SEO Tools will only pull in search data for domains connected to a given portal, meaning that there's no risk of data bleed across clientele domains, it may be concerning for some users– especially those working with agencies– to know that several of their clients' GSC data is technically connected to another client's portal.    Having the option to select the specific domains/ GSC properties you'd like to connect while setting up the integration would be incredibly beneficial and would alleviate this concern.  ...read more

My idea is to grant users the ability to set-up "structured data" on blog posts to help with SEO.   Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.   Structured data seems to matter more often now with search engines and help boost SEO.  ...read more

There has been a lot of chatter regarding using reporting services like SEMRush and Moz which will give you site audits. Usually, these reports give back information such as errors and issues One of the major errors I've seen reported on a lot of HubSpot sites are the Duplication errors for things such as:   Duplicate content: This is usually caused by the /page/1 not being properly redirected from the start. You have to create three directs total to fix that. Another cause for duplicate content is that listing pages do not have the ability to have a self-referencing canonical (which is fixed with some quick HubL in the blog template header). Duplicate Titles: Caused by all the paginated pages showing the same title. Duplicate Meta Descriptions: Same cause as above The first bullet, as mentioned, can be fixed with using URL mapping tool and HubL, the last two, however, we have zero control over. I know we can use JS to change the titles and meta's for the listing and Google's searching should be ok with checking those differences on the page. This can be tedious to do and a much better way would be to allow us to have a "Page Title Builder" in the SEO & Crawlers Tab. This can let us fi page titles and have them render server side rather than relying on JS to fix things and hoping they will be picked up during the next Google crawl.      I have created a mockup below for this (based on Yoast's SEO WP Plugin) to better explain a possible solution:     Also, I think it would be awesome to have Description fields added to the blog topic's so we can create custom Meta Descriptions based on those topics and not have to rely on just the default blog meta description or one that Google pulls automatically (which is usually the post excerpt of the most recent post for that page).  ...read more

Would love to see SEO topics as an option in workflow allowing you to create more contextual journeys. For example, using if/then logic to create a branch per topic and nurturing contacts based on their previous engagement with an SEO topic.  SEO topics are available under Targeting in pop up forms so I'm not sure why they're not more broadly used in the portal. ...read more

Page speed is an important Google ranking factor now and HubSpot pages are slow. Lazy Loading would be a big help and should be fairly easy for dev team to add as a core feature as the community has laid out exactly how to do this here: https://community.hubspot.com/t5/CMS-Development/how-to-implement-lazy-loading-in-hubspot-pages-not-blog/td-p/198218 ...read more

I'm creating topic clusters in more than one language. We are e.g. creating clusters about Phishing, which is the primary keyword then. The issue is, that it's also called phishing in Dutch, German, Norwegian, Swedish and Danish, so I can't differ the clusters from each other. Not in the main overview, but also not when I have to e.g. target pop-ups to be shown when visitors are on a page from a cluster.   If I have an English pop-up that I want to show in the English topic cluster about Phishing, I have NO chance to know if i'm choosing the English cluster or not.    Therefore, the idea is to create some kind of language indication besides the name of the cluster. This way you can easily navigate different languages in the overview as well as when you use the clusters in other settings.      ...read more