Just learned you can't find people who unsubscribed from your particular email. Let's say you sent Marketing Email A. If you go into Marketing Email A's performance section, that Unsubscribed list you see under Marketing Email, includes EVERYONE who has ever unsubscribed-from-all, but received Marketing Email A before they unsubscribed. So even if they unsubscribed-from-all from a totally different email - say email B, they would still be on the Unsubscribed list in Marketing Email A. Which makes it harder to see if your email was doing a good job or not! In my case, contact X was appearing as in Unsubscribe lists of multiple emails. This problem also shows up in Reports - the "Marketing Email Unsubscribed" metric and "Marketing Email Unsubscribe Metric" does not take into account for which email the person unsubscribed. In my case, a few of them were showing higher numbers of unsubscribed contacts, but it was all the same contacts appearing in different campaign reports even though the contact only unsubscribed-from-all once. According to HubSpot support: We cannot generate a list of contacts who have unsubscribed from a specific email - only contacts that are not subscribed to specific subscruptions Summary, we should be able to see or attribute an unsubscribe of a contact from the email they unsubscribed from. And not keep seeing contact X in all the unsubscribed lists of all the emails they ever received.
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