The "Engagement over time" report on the Email performance tab doesn't show open rate or CTR over time, only absolute opens/clicks. This isn't very helpful because the absolute volume is dependent on many other factors. Because of this, it's hard to look back and see if changes to your email improved engagement, and I usually end up cloning the email, making changes, and adding it to my workflows so I get clean open rate/CTR data. It would be super helpful to view open rate and CTR data over time on a single email. Today this is only possible in the Analyze tab if you assign one email to one campaign. It would also be great to be able to annotate your timeline with tags (manually or automatically) to see when you made certain changes (like a new subject line or CTA button), or when certain external events happened that might impact performance (i.e., COVID). Who: email marketers Goal: understand changes in email performance (open rate, CTR) over time (and tie those changes to email updates or other custom tags) Value: Better understand how email updates impact open rates/CTRs; eliminate the need to create new emails and update workflows to measure changes in email performance
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