Who: marketers
goal: track content, identify gaps in the buyer journey, centralize efforts
value: not managing an external resource
It would be great if the files in HubSpot File Manager could have a tagging system, with default properties for things like: buyers journey stage, persona, document type (ebook, guide, etc.) and also custom properties to classify files internally.
With this data available, it would then be ideal to have reporting capability so that a Content Inventory Tracking report could be created and actioned against.
https://community.hubspot.com/t5/Content-Strategy-SEO/Why-Create-a-Content-Inventory/m-p/674834#M1768
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