One of the most used CTAs in our business is requesting the Contact/Lead to call in and speak with their Sales Rep. This means we need a Phone Call link and it needs to be dynamic to the Contact Owner. There isn't a neat and dedicated way to do this right now. Currently, we find the best way to build this out is to create our own custom image CTA in photoshop, and make it clickable with the standard telephone link (ie. tel:+14449990000). We make the imagine section "Smart", based on lists we've created for each Sales Rep, and then adjust each image so that their phone number shows up for their own Contacts. This is tedious to create all these for each Rep, and lately, the call links don't work like they used to... tapping the image doesn't bring up the phone number option, you have to hold on the image for it to show up, and some contacts get confused and think the links aren't working. Proper Calling CTA functionality seems like a really basic need for sales emails. Please add this feature!
...read more