Personas are a great addition, they're super useful for tagging contacts and measuring engagement across different types of buyers. For us, the primary use of personas is to give our sales and marketing teams the info they need to sell the best they can. Details like the prospect's goals, challenges, emotional pain, rational pain, critical events and our relevant value props all help the team deliver better service and outcomes. We have detailed personas written out within Hubspot, however, the only way to actually view the full persona is to have contact property edit access, and to edit the persona contact property. Only the description can be viewed when selecting a persona from the contact record. Making personas fully viewable would be a really valuable and sensible addition to the feature, as building out in-depth personas has little utility if the detail can't be seen by anyone other than Hubspot account admins.
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