Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer actions. Unlike traditional marketing, which often relies on direct sales pitches, content marketing aims to build a relationship with the audience by providing information, education, or entertainment that addresses their needs and interests. Effective content marketing involves various formats, such as blogs, videos, social media posts, eBooks, and infographics, and is integral to digital marketing strategies. It helps build brand awareness, trust, and authority in the industry.
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