Great minds think alike

Our company would like to be able to develop dashboard reports that demonstrate how Asset Type, Campaigns and Marketing Channels have influenced revenue. In the attribution report builder this is an option, however you can only quantify it in dollars associated with a deal (broken down to be linear, first touch, etc) – not with the calculated ACV that our company uses.   If you try to go about doing this via a Custom Report however, many of the unique interaction source and attribution values that are available in the new Attribution Report are not queryable, leaving you only with "Original Source", which does not give a ton of detail about what kind of marketing activities are working.   My understanding is none of these interaction types/asset types/channels are things that can be grabbed and mapped to a Custom Property by the Workflow tool.    I would love to see either the Attribution Report expanded to allow you to designate what kind of breakdown you're looking to show for influence on deals (It's exact deal value, the deals ACV, or any other unit of revenue), OR – even better – I would love to see all of the EXCELLENT datapoints in the new Attribution Reports be avalable in the Custom Report builder. I think this would make it SO much more powerful and allow marketers to really showcase to their stakeholders the different ways channels, assets, campaigns impact deals. ...read more

Hiya! 😊   I've been manually calculating drop-off rates for an audit I'm doing on different forms in HubSpot. How awesome would it be to have HubSpot automatically calculate this? Or even better, have the specific field where the user stopped completing a form!   For now, here's my calculation for drop-offs%: Interactions-Submissions= Drop offs. Drop offs/Interactionsx100 = Percentage of drop-offs   Example: Out of the 1,693 interactions we have 721 successful submissions which indicates the drop-off rate is x%.   1693-721= 972 972/1693= 0,575 0,575x100= 57%   Out of the 1,693 interactions we have 721 successful submissions which indicates the drop-off rate is 57%.   Thank you! ...read more

We would like to set revenue / deals created objectives that are not automatically assigned to Deal Owners, and report on these goals in via Dashboards.   Ideally, we'd choose the property which we want the revenue to be measured by.    How:  In the "Setup" phase of the goal creation, instead of choosing Users or Teams in the "Contributors" section, we'd be able to choose Properties, and then choose which property to assign the goal to.   Then, in the reporting tool, if objectives have been set for the property selected, we would be able to toggle "Include Revenue goal" similarly to reports with Owners or dates.   In our case, we have a property on deals for the BDR who helped create the deal, and we cannot report on their performance vs their objectives without going outside of HubSpot.  ...read more

It would be great if we'll able to till what point a user scrolled our landing page ...read more

Nearly nowhere in within HupSpot it is possible to set comparison periods for reports and dashboard views. E.g. for "pages" - view, which, by the way would be great to have more filter options 🙂 Seems, this post here is similar to my topic: https://community.hubspot.com/t5/HubSpot-Ideas/Year-to-Year-Comparison-Report-for-Email-Web-Social-analytics/idi-p/548501 For "pages" I would think of additional columns "views in timeframe 1" , "views in timeframe 2", "Δviews" . For nearly every report I only see "Time period comparisons are only available for graphs displaying a date property." ...read more

Hi there!   Customer journey analytics / customer journey reports are shaping up to be one of the most powerful reporting tools in HubSpot.   One thing that's currently missing is the option to add a "Property value changed" step.   For example, it's possible to create a step for a form submission, a step for a marketing email click but it's not possible to check before / after, whether a specific property value has changed.   This would be a great addition, as it would unlock even more flexibility in this type of report: Track whether any contact characteristic changed throughout a customer journey (for example, some HubSpot customers store the contact's software subscription package in a contact property; being able to track a property value change would mean that the report could show how many contacts upgraded in a customer journey) Include information from integrations in report by having the integration update a property value (for example, the Zoom webinar integration stores information in contact properties; a report could visualize whether a journey was successful in changing the value of the number of registered webinars)   Specifically, it would be great to filter for the following changes: property value is unknown -> property value is known property value is known -> property value is unknown property value is known -> property value has changed property value is known -> property value has increased (for numbers) property value is known -> property value has decreased (for numbers)   Thank you for evaluating / considering. ...read more

Hi there!   At the moment, there isn't any option to exclude employee activity from counting towards forms analytics, marketing email analytics or campaign analytics.   For the general web analytics this can be done by excluding IP addresses, however not for other tools in HubSpot.   Why is this important? There needs to be a way to test conversion paths (click marketing email, submit form on page) without skewing the conversion rates before even launching a campaign. (Deleting contacts after testing doesn't do the trick, they still remain part of the email and form analytics.) Especially in larger companies with a lot of employees testing assets, this makes forms and email analytics unreliable.   Thank you for looking into this. ...read more

Hubspot could provide a way to improve the analysis of custom behavioral events (CBE).   The proposed solution is to enable the possibility of displaying a report of CBE on an object page (like contact for example). For the moment there is only the possibility of adding a single object report. See the proposed solution in the following picture:   Example of a CBE report in contact page ...read more

In the context of individual reporting for Sales Representatives, an important consideration arises regarding the need for accommodating multiple hosts in a single meeting. This feature becomes crucial when multiple representatives are involved in the same meeting, as it enables the proper recording and attribution of activities to the respective staff. Implementing such functionality enhances the accuracy of activity tracking. ...read more