Great minds think alike

Key Elements: A/B Test Type Selection: Prompt for Test Type Selection: When users set up an A/B test for an email, they are prompted to choose the test type from a list (e.g., Subject Line, Preview Text, Content, Sender Name, Email Template, CTA, Personalization, Other). Customizable Option: An "Other" field is available for users to add their own category if it's not listed in the default options. Preview Page for A/B Test Review: Side-by-Side View: After selecting the A/B test type, users should be able to preview both versions (A & B) of the email on the same page. Test Confirmation: The page should clearly show the differences between the A & B versions, allowing users to verify that the test setup (e.g., subject lines, CTAs, content) is correctly configured before launching. A/B Testing Dashboard: Test History Tab: A dedicated A/B Testing tab is added to the user's dashboard, where they can view all previously conducted tests. Filters by Test Type: Users can filter past tests by the selected test type, enabling them to track and analyze their experiments in specific categories. Test Results & Analytics: Include the ability to view performance metrics for each test type, helping users evaluate their A/B testing efforts over time. Potential User Benefits: Better Organization: Users can categorize and manage tests more effectively, making it easier to track and optimize specific aspects of their emails (e.g., subject lines or CTAs). Test Confirmation: The side-by-side preview ensures that the test setup is correct before sending, reducing the likelihood of errors. Detailed Analytics: By categorizing tests and viewing past results in a structured way, users can better analyze which test types (e.g., subject lines vs. CTAs) contribute most to their email performance. Why It’s Valuable: Improved User Experience: Streamlining the A/B testing setup process with category selection and preview features would save users time and prevent mistakes. Data-Driven Decision Making: Filtering tests by category gives users a deeper understanding of which elements of their emails are most impactful, allowing for more targeted optimizations in future campaigns. Comprehensive Reporting: With the ability to track and filter test results by type, marketers can gain more actionable insights, making it easier to iterate and improve their email marketing strategies. Next Steps (for implementation): User Feedback & Validation: Conduct surveys or user interviews to validate that this feature aligns with customer needs and expectations. Feature Development: Collaborate with product teams to design the interface for selecting test types and previewing email variations. Testing & Optimization: Roll out the feature in stages to gather feedback and make adjustments to ensure it’s as user-friendly and functional as possible. ...read more

Right now, you cannot report on one-time fees (billing frequency) in when pulling a report based on line items. Recurring fees can be reported on but not one-time fees. This seems like a strange thing not to be able to do.  ...read more

It's necessary to be able to add contacts to marketing events through other means than only importing them; form, lists or workflow functionality. Crucial to be able to calculate marketing events in revenue attribution. ...read more

Hi there,    As a HubSpot user, I would like to analyse forms and their submission in the custom report builder. This was already possible in beta, but was unfortunately removed again upon release. Unfortunately, @JoeMayall's  solution to this only works to a limited extent for our use case: "The best place to analyze form submissions is in the Form Analytics page (Analytics Tools > Forms)" What we need:   Filter submissions (e.g. by lifecyclestage of the contact) Further data on submissions (e.g. on which website took it place). Further options for graphical representation. Currently there are only Area, Column and Line. Drill down from the report to the individual contact. Similar to almost all existing reports, a table should open when the report is interacted with. At present, the report only links to the form. And most importantly: A report that depends on the exact time of the submission. First and recent conversion are too imprecise for this.   ...read more

it would be ideal to be able to select the categories of cookies available on the banner accessible to users, so that they do not have the option of accepting them / are not frightened if they are unused cookies ...read more

Hi there!   At the moment, there isn't any option to exclude employee activity from counting towards forms analytics, marketing email analytics or campaign analytics.   For the general web analytics this can be done by excluding IP addresses, however not for other tools in HubSpot.   Why is this important? There needs to be a way to test conversion paths (click marketing email, submit form on page) without skewing the conversion rates before even launching a campaign. (Deleting contacts after testing doesn't do the trick, they still remain part of the email and form analytics.) Especially in larger companies with a lot of employees testing assets, this makes forms and email analytics unreliable.   Thank you for looking into this. ...read more

I'd like to share some feedback from our customer regarding the specifications of tracking URLs (or the campaign asset registration). It would be beneficial if there were a feature to set labels or names for Tracking URLs or a way to view more detailed settings of Tracking URLs on the campaign asset registration screen.   Background: With the current specifications, you cannot set a name or label for the tracking URL itself. For instance, on the campaign asset registration, we have to identify the Tracking URL by the URL itself. However, some customers may create multiple tracking URLs by setting different parameters for the same URL. For example, there may be cases where both an agency and the company conduct separate campaigns. Because the current specifications make two different tracking URLs appear identical, customers are finding it very difficult to distinguish between them. ...read more

In the context of individual reporting for Sales Representatives, an important consideration arises regarding the need for accommodating multiple hosts in a single meeting. This feature becomes crucial when multiple representatives are involved in the same meeting, as it enables the proper recording and attribution of activities to the respective staff. Implementing such functionality enhances the accuracy of activity tracking. ...read more

Dear product team,   This request is about a feature that allows the download of all data stored about a contact easily – without the help of a developer.   According to article 15 of the GDPR, when requested by a contact, a HubSpot customer "shall provide a copy of the personal data undergoing processing" (see here for reference: https://gdpr-info.eu/art-15-gdpr/). As of now, it's not possible to export this information easily, as HubSpot stores personal data in a variety of places: Contact property values (can be exported, this is the easiest part) Historical contact property values (these would have to be exported one by one for each property, potentially hundreds of exports!) Values and history of all associated objects (see above) Activities and engagements like sales emails, notes, meetings etc (cannot be exported without third-party software or custom developed solution based on API) Interaction with other tools that are not considered engagements (interactions with marketing emails, marketing forms, surveys etc) In other words, the preparation of this export is time-consuming and requires a developer. This should be a native feature in HubSpot.   Ideally, this is not just a feature in the HubSpot app but something that can be offered as a customer-facing tool, too, as requested here: give contacts a link so they can download their data   Thanks in advance! ...read more