This feature is for analysts, CMOs, etc. The main goal is to be able to create A/B testing that you can monitor within Hubspot, giving a broader perspective of how marketing efforts combine. This will allow an easier, quicker way to view data on a holistic approach. If we could track different testing we could have a better vision of how our goal market reacts to our efforts, to name one. I've never seen anything like this in other platform, but we can already do A/B testing on Facebook or other social medias..
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