As a Sales Enablement and Systems Manager, Goals have limited usage capabilities for other participants on a deal... Currently, HubSpot's goal tracking system associates goals with the primary object owner, such as a contact owner, deal owner, or company owner. However, in many sales and marketing scenarios, multiple team members contribute to the success of an objective, particularly in complex sales cycles involving BDRs/SDRs (Business Development Representatives/Sales Development Representatives). This proposal suggests enhancing HubSpot's goal tracking functionality to allow for the inclusion of secondary owners, enabling more accurate performance tracking and incentivization for all contributors to an objective. Use Case: Consider a scenario where a BDR/SDR plays a critical role in nurturing leads and qualifying prospects before handing them off to an Account Executive (AE) for closing. While the AE is designated as the primary owner of the deal in HubSpot, the BDR/SDR's efforts significantly contribute to the deal's progression and ultimate closure. However, under the current system, the BDR/SDR does not receive credit towards the goal associated with the deal.
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