Currently, while we can implement straightforward personalization tokens for greetings, the lack of a user-friendly if/then/else condition directly in templates poses challenges, especially for those not familiar with HubL.
Our customers would like to have a more intuitive, visual interface for implementing if/then/else conditions directly within email and template editors, allowing users to easily create personalized greetings based on contact properties like gender.
Use Case to make this more vivid:
We have a client who needs to implement the following salutations in German:
For female contacts: "Sehr geehrte Frau {{contact.lastname}}" For male contacts: "Sehr geehrter Herr {{contact.lastname}}" For neutral or unknown gender: "Hallo {{contact.firstname}} {{contact.lastname}}"
The first two are easy to do, the last one, however, is problematic if you don't want to build a workaround or if you're not familiar with if statements within templates and therefore can't tell HubSpot the following: "if gender is male or female, then use the values for greeting, salutation and last name. Else use the default value for salutation and individual values for first and last names."
Benefits of a more user-friendly conditional logic within templates
Non-technical users could create personalized content without needing to learn HubL syntax.
More tailored greetings could enhance user engagement and improve response rates in email campaigns, especially for gender-sensitive languages like German.
Users could implement complex logic without cumbersome workarounds, making the platform more versatile for various marketing strategies.
This feature would streamline the process of creating personalized content and make HubSpot an even more powerful tool for marketers. I believe many users would appreciate this enhancement, and I encourage others to support this idea.
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