We've observed that a large portion of our contacts are repeatedly marked as “delivered” with no recorded opens on our marketing emails, despite regular email interactions with them outside of HubSpot. While we understand there’s limited visibility on actions beyond their servers, this seems to be a widespread challenge that likely affects many HubSpot clients. Given this, I believe HubSpot is well-positioned to provide proactive support and tools to address it. Our concern is that, without more detailed insights and tools, we’re missing the ability to reach a substantial segment of our audience. Many of these recipients may not be engaging simply because they’re not seeing the emails, yet HubSpot currently doesn’t offer a way to identify or contact these “delivered but not opened” contacts across multiple emails or campaigns. It’s surprising that there’s no method to alert clients about the filtering issue or provide an alternative approach to ensure they receive our critical content. For context, we’ve identified 2,604 contacts in this category from a mailing list of 5,129, meaning about 50.8% of our clients may not be seeing our messages. To address this issue, I’d appreciate it if HubSpot could consider the following: Developing a more comprehensive tool to track “delivered but not opened” contacts across multiple campaigns, helping us identify clients impacted by filtering. Providing guidance on best practices or alternative methods to inform these clients of the filtering issue and help them update their email preferences if they wish to receive our content. This issue significantly impacts our email deliverability, and I believe it merits attention from the HubSpot team to ensure we can fully engage with our contacts.
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