Request Add the ability to associate Deals to Marketing Campaigns, so teams can directly attribute deal revenue to campaigns without relying on contact form submissions. Specifically: Allow users to associate deals with campaigns from the deal record (like we can with contacts and companies) Show associated deals and revenue on the campaign record Include directly-associated revenue in campaign analytics Support workflow actions to create deal-campaign associations automatically Expose via the Associations API Why This Matters HubSpot's campaign attribution requires a contact to submit a form while influenced by a campaign for revenue to be attributed. This breaks down in common B2B scenarios: Sales creates deals from companies, not contacts. Even when contacts engage with campaign emails, that influence doesn't flow to deals created at the company level. No form between touchpoint and deal. Awareness campaigns, nurture sequences, and promotional emails often influence purchases without a form fill in between. These campaigns show thousands of "influenced" contacts but zero attributed revenue. Events and offline attribution. Trade shows, conferences, and sales conversations referencing promotions have no pathway to campaign revenue attribution. Current Workarounds (All Inadequate) Community members mention using versions of a similar workaround: creating a custom dropdown on deals and manually adding campaign names as values. This is unsustainable. The list grows with every campaign, requires constant maintenance, and doesn't connect to native campaign reporting. Other options (custom objects, company-level workflows, external BI tools) all duplicate functionality that should be native and don't integrate with campaign analytics. The Ask Campaign → Contact associations already exist. Extending this to Campaign → Deal (and ideally Campaign → Company) would solve a fundamental attribution gap that forces teams into manual workarounds. This would let marketing demonstrate true revenue impact and let sales easily credit the campaigns that helped them close. Similar/Related Community Discussion Associating deals with campaigns Similar/Related Community Ideas (with varying levels of detail) Associated deals with campaigns Show open deals associated to campaigns on campaign dashboard Marketing Emails from Automated Workflows: Ability to log to associated deals Get better overview of deals that get created as a direct result of campaigns
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