The Problem: Currently, HubSpot Marketing Events must be created one by one in the app, which is a time-consuming and inefficient process. While the ability to associate contacts with events is powerful, the manual creation process prevents a user from easily and retroactively logging a large number of past events. This makes it challenging to: Attribute contacts to past events: Without the events logged, you can't associate the contacts you've met with a specific historical marketing activity. Get a full picture of historical ROI: You can't report on the full impact of your past marketing events, making it difficult to demonstrate their value. Scale your marketing operations: As you attend more events, the manual data entry becomes an insurmountable administrative burden, taking time away from more strategic work. Who This Is For: This feature is for any HubSpot user who wants to track the ROI of their marketing event attendance, but it is especially critical for: Marketing teams that regularly attend industry conferences, trade shows, and webinars. RevOps specialists who are responsible for data cleanliness and providing a full picture of marketing attribution. Sales teams who need to see the full context of how and where a contact was met. Proposed Solution: A "Bulk Import Marketing Events" Tool I propose a new feature within the HubSpot Marketing Events tool that allows users to bulk import a list of marketing events via a CSV file. This would function similarly to the existing bulk contact, company, or deal import tool. The import CSV file would include key event properties, such as: Event Name: (e.g., "Consensus 2024," "Fintech_Devcon_2023") Event Type: (e.g., "Conference," "Webinar," "Trade Show") Start Date / End Date: (Required for accurate historical tracking) Organizer: (e.g., "CoinDesk," "Fintech_Solutions_LLC") Location: (e.g., "Austin, TX") Marketing Channel: (e.g., "Trade Show," "Webinar") Campaign Association: (To link events to broader campaigns) Examples of How This Would Work: Preparation: A user would export a list of all historical events from a spreadsheet or internal database. Import Process: Navigate to the Marketing Events tool in HubSpot. Click on a new "Import" button. Upload the CSV file and map the columns to the corresponding HubSpot Marketing Event properties. Run the import. Contact Association: Once the events are created, you can then import the contact list for each event and, during the import process, select the associated marketing event. HubSpot would automatically link the contacts to the correct historical event. Business Impact for Utila.io: For Utila.io, this feature would be a game-changer. Imagine attending a major crypto conference like "Consensus" or a fintech summit like "Money20/20." With this feature, a team member could: Import all of your past events from the last two years in one go. Retroactively associate thousands of contacts with the correct event and campaign. Run a report showing the exact number of qualified leads and deals sourced from each historical event. Finally, have a clear, data-driven answer to the question: "Was our presence at that 2023 conference worth the investment?" This feature would save countless hours of manual data entry and unlock the ability to accurately measure the long-term ROI of marketing events, which is critical for making smart business decisions.
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