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HubSpot just added the functionality for offline Marketing Events to be imported and associated to a Campaign. However, these events do NOT currently count towards any type of attribution. This feels like a significant miss in functionality.  Upvote for HubSpot to show Contact, Deal and Revenue attribution for offline Marketing Events.  ... Afficher plus

Currently the only way to have a branded url shortening in Hubspot is through Bit.ly.   It would be very nice if there are some more possibilities. For one you would think since you already have tracking domains in Hubspot itself, it would be quite easy to add a possibilty to use these domains. Without the need of Bit.ly. But beside that it would be very nice if some other shortening services would be added. Short.io for example. But also allowing YOURLS connections would be a great addition.    ... Afficher plus

  As it stands, the Group Round Robin feature is incredibly useful for distributing meetings among team members based on availability and manually sending this rotation meeting. However, its utility is somewhat limited as it cannot currently be embedded directly into marketing campaigns, CTAs, or landing pages. This limitation requires additional steps and manual intervention to schedule meetings, which can lead to inefficiencies and potential delays in engaging with leads.   Proposed Enhancement:   By enabling Group Round Robin scheduling links to be used within campaigns, CTAs, and landing pages, HubSpot users could:   1. Streamline the Scheduling Process: Automatically direct leads to the most available team member, eliminating the need for back-and-forth communications. 2. Increase Conversion Rates: Provide a seamless and immediate scheduling experience for leads, reducing friction and improving engagement rates. 3. Enhance Team Efficiency: Allow marketing teams to focus on generating leads while sales and support teams can handle appointments more effectively. 4. Improve User Experience: Offer a more personalized and responsive interaction for potential customers, increasing satisfaction and trust in our services. ... Afficher plus

At the moment, assets such as marketing emails and social posts can only be attributed to a single campaign. The issue I am running into is I have multple campaigns running at the same time that sometimes share real estate space on the same email or social content. It would be easier if I could save these assets to multiple campaigns to be able to properly review campaign performances when they are completed. ... Afficher plus

As an e-commerce business, tracking the performance of our marketing campaigns across various channels like ads and email is crucial for optimization.   We rely heavily on UTM parameters to accurately attribute conversions and understand the customer journey.   Currently, the abandoned cart beta widget lacks the ability to add UTM parameters to the recovery email links. This limits our ability to: Accurately attribute recovered revenue: We cannot definitively determine if a purchase originated from an abandoned cart email. Measure campaign effectiveness: We cannot assess the ROI of specific abandoned cart email campaigns or compare their performance against other marketing initiatives. To address this, we propose the following enhancements to the abandoned cart beta widget: Allow custom URL parameters: Enable users to append a custom string to the end of the "return to cart" button URL, allowing for the inclusion of UTM parameters. Dedicated tracking parameter fields: Introduce dedicated fields within the widget settings specifically for UTM parameters (utm_source, utm_medium, utm_campaign, etc.). This enhancement would significantly improve the tracking capabilities and provide valuable insights into the effectiveness of abandoned cart recovery efforts.   Thank you for considering this request. We believe it would be a valuable addition for all e-commerce businesses using HubSpot. ... Afficher plus

We are looking for a way to track all contacts acquired from a campaign using organic/paid to be able to include our paid, organic, agency, outside spends for a campaign then be able to make reporting based on cost per lead for various time periods built into the reporting capabilities in Hubspot. This will help unite the Marketing and Sales efforts to see a full picture of the actual cost what is currently available is not accurate. ... Afficher plus

This Idea is for Marketing Users in Hubspot The goal is to automate and expand usage of Hubspot Campaigns. The adds extraordinary value for attributing engagement from contacts to marketing assets See below: We have been diligently utilizing Hubspot's 'Marketing Campaigns' functionality for all of our Assets.   Emails Forms Landing Page Blog Ad Campaign Social Post Webinar etc   By tying our Assets to these Hubspot Campaigns, we're able to aggregate contacts that have 'Engaged' with those assets. But it's missing a key component.... Here's the issue: If we want to utilize those 'New' or 'Influenced' contacts in workflows, then we're unable to do so without having to manually go into each campaign, and choose the Use in List button to then make a list out of those contacts for automation. This seems like an oversight on Hubspot's part. The relationship of a contact to a campaign is known, the relationship of a contact to an asset is known. But to use that relationship I have to manually click a button to create a list, it's not available as a filter for creating dynamic lists nor is it available as a trigger/fitler for workflows. Why? The streamlined solution here is to make that relationship available as a filter for lists and workflows. That then allows us, the customer, to then create any automation we can think of against these 'new' or 'influenced' contacts. Proof of Concept: The use case I specifically have is building out SFDC Campaign Attribution for contacts that have engaged with specific assets of the same category. Example: We have marketing emails, ad campaigns, social posts  and web pages all promoting a specific upsell solution. If a contact opens the email about this solution, add them to a salesforce campaign. If a contact visits the webpage for that solution, add them to a salesforce campaign. We want to be able to track every engagement down to the asset itself, and use those engagements as triggers for campaign membership within our CRM. Screenshots: 1. Max E. Is influenced by this campaign. 2. What influenced him? He opened an email asset His engagement should be tracked, withing salesforce, and actionable within Hubspot.  I really think this could be an easy win for Hubspot, and would for sure help us as customers "Grow Better with Hubspot". Thanks ... Afficher plus

Please consider adding active lists to campaigns! This will help us evaluate the ongoing campaign performance rather than a point-in-time (such as with the use of the static lists). ... Afficher plus

When we host Zoom webinars, we create dynamic contact lists for those who register and those who attend.   Since these lists are dynamic, they cannot be added as an asset to a marketing campaign. ... Afficher plus