Our marketing team relies on the Campaign Performance Summary to provide key insights during discussions with our leadership team. Currently, the detailed performance metrics for individual ad assets are only available at the Marketing > Ads level and not consolidated under the Marketing > Campaign level. This separation makes it cumbersome to switch between screens to gather a holistic view of a campaign’s performance. To improve efficiency, we propose the following enhancements: Aggregate Ad Performance Metrics: Display detailed performance data for individual ad sets/ad groups directly within the Campaign Performance Summary page. This data should mirror the metrics currently accessible under Ads > Manage > Ad Campaigns. Drill-Down Functionality: Introduce a drill-through feature that allows users to access detailed ad performance from the Campaign Performance page without navigating to a different section. By implementing these enhancements, the Campaign Performance Summary can serve as a comprehensive, “one-stop shop” for all campaign-related data. This improvement would streamline workflows, save time, and make it easier to analyze and present campaign performance to stakeholders.
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