Hi there!
Customer journey analytics / customer journey reports are shaping up to be one of the most powerful reporting tools in HubSpot.
One thing that's currently missing is the option to add a "Property value changed" step.
For example, it's possible to create a step for a form submission, a step for a marketing email click but it's not possible to check before / after, whether a specific property value has changed.
This would be a great addition, as it would unlock even more flexibility in this type of report:
Track whether any contact characteristic changed throughout a customer journey (for example, some HubSpot customers store the contact's software subscription package in a contact property; being able to track a property value change would mean that the report could show how many contacts upgraded in a customer journey)
Include information from integrations in report by having the integration update a property value (for example, the Zoom webinar integration stores information in contact properties; a report could visualize whether a journey was successful in changing the value of the number of registered webinars)
Specifically, it would be great to filter for the following changes:
property value is unknown -> property value is known
property value is known -> property value is unknown
property value is known -> property value has changed
property value is known -> property value has increased (for numbers)
property value is known -> property value has decreased (for numbers)
Thank you for evaluating / considering.
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