If Hubspot could offer B2B targeting, based of Breeze Intelligence and Buyer Intent, that could be used to target people working for specific companies on Facebook, Instagram and/or Youtube - that would be a real game-changer for companies who can't afford buying MetaData.io or Zoominfo Marketing OS etc. I'm thinking that you should be able to set criteria like: job titles, location, company industries/sizes etc. Everything is sorted in the back-end without the advertiser seeing which exact people they will target, but at least knowing the right titles and companies should be targted. Which you then can use for targeting on Meta or e.g. Youtube.
...read more