It would be good if my team could change the way the Ads attribution model works within Hubspot. Right now, it goes Impressions -> Clicks -> Contacts -> Deals. The issue here is if the ad click does not lead to a method of contact creation, you lose important data which could still be in the CRM by other means. For example, my company's ad clicks lead to a webpage which redirects to the app on the app store. Since we lose the tracking through this, Hubspot (and Google Ads) will show 0 contacts created directly because of said ad. However, we have the data on the total number of clicks, downloads, and accounts created, and we have played with the algorithms enough to know if we turn a specific ad's budget up or down how that will directly affect the total downloads. We know how each of our ads also perform against one another. We would ideally like to either change this linear algorithm or insert our own attribution if possible. For example, if we know that 200 contacts were created via app account creations, and the total clicks for that day were 350 between all ads, we would want THOSE linked together. We could 'disperse' the attribution of 200 contacts across all active ads based on the ratio of how our ads perform against one another, which we already do know from external sources.
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