It would be beneficial to offer different ad objectives for all advertising platforms; the provided objectives are very limited compared to what the native platforms offer. See below for the specific platform objectives offered on HubSpot and what's not offered: LinkedIn objectives HubSpot offers website visits, lead generations, but doesn’t offer brand awareness, engagement, video views, talent leads, website conversions, or job applicants Google objectives HubSpot offers search ads but no objectives for sales, leads, website traffic, product/brand consideration, or brand awareness/reach. Also, no option to create display campaigns (as mentioned previously) Facebook objectives HubSpot offers ad sequence, engagement, website visits, lead generations, but no objectives for brand awareness, reach, traffic, video views, or conversions The main objective we would like to see is video views, since we typically create retargeting audiences based on this objective.
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