HubSpot Ideas


generic email opt in and opt out confirm emails under settings

As a marketer I would like to implement an opt-out confirmation email as well as an opt-in confirmation email. I can not build it now, so in short I would like a solution much like the resubscription email which is already available under settings.


longer explanation:


an opt-out confirmation email and an opt-in confirmation email make sense from a business perspective:

- with the opt-out confirmation email I can (respectfully) try and re-earn an opt-in.

- with the opt-in confirmation email I can actively engage with contacts who recently opted in and offert them great content to get started, explain them how we register their data conform GDPR, etc. I think it would be very useful! 


However, I can not build this with a workflow for two reasons:

1. every automated email has to be assigned to a subscription type. As the user just opted out, it will not receive the corresponding 'opt out confirm email' for that subscription type. not a desirable outcome, as still nothing happens.


2. using a workflow with an if/then branch will fire ALL emails for all subscription types the contact has opted into/out of, so the contact will receive multiple e-mails when checking or unchecking multiple boxes on the preferences page. so, also not a desirable outcome. I want to deliver a single email, even when multiple boxes are (un)checked, but with relevenat content.


desired solution: 

this I think would work, since the mechanism is already in Hubspot. Think Reusbscription email under settings.

- I would like an opt-out confirm email under settings and not assigned to specific subscription type, which can then be sent when a contact opts out of one (or more) of the subscription types.

- I would also like an opt-in confirm email under settings, also not assigned to specific subscription types which can then be sent when a contact opts in to one (or more) of the subscription types.

- for both the opt-in and opt-out emails I would like personalization tokens other than the 'opted out of' contact properties which contain non-translatable english values. I can't use these for my non-english audience.

- also, I would like to see the subscription type statuses to be added as rules for smart content so the email can be personalized using smart content, addressing the specific subscription types a contact has opted into/out of. (this is a nice to have I guess but it would allow for much more relevant content, based on the related subscription types.)


- now the complexity creeps in when a contact uncheck one subscription type and opts in for another. so maybe it would have to be a single 'preferecnes update confirm email' in stead of separate opt-in and opt-out confirm emails. changes are, this email becomes to generic so you lose the value of re-earning an opt-in or start engaging with an optin. but that's for you guys to come upo with a clever solution.


1 Reply

I agree that this would be a very useful addition to our Marketing tool. The addition of one email which is not assigned to a specific subscription type would allow the seamless interaction between marketers and their contacts without overwhelming the contacts with emails based on each individual subscription type. 

Sikemi Matthew
Customer Support Specialist 
HubSpot Dublin