HubSpot Ideas


adding unsubscribe link to CTA

It would be great to be able to add an unsubscribe link to CTA buttons in emails. Currently, you can only add it to plain text in emails. 

11 Replies

I'd like to see this functionality added also.


Especially with GDPR rolling out and so many opt-in campaigns going on. I want the Opt-in/Subscription links to STAND OUT. You know, call some people to action and what not. 


The email/CTA functionality & customization is still so limited. But, hey, at least the new site design looks good....


Yes, was hoping for this as well. Trying to clean up our lists, but it is not easy with the limitations...


+1 on this idea

Contributor | Platinum Partner

Would really like to see this implemented. +1


+1 we require this functionality as well. Was surprised to discover this is not currently available...  


You can make buttons that link to the unsubscribe page.  You just have to do it on the template side, inside the Design Manager.  In there, you can create buttons that have options for "Email Subscription Link", and you can select "Unsubscribe All".  That will have HubSpot automatically place the unsubscribe link for the contacts email address in your selected button.  It's not an option in the CTA area, with those specific buttons, but it is possible to have them in your emails.  Not sure if HubSpot just added that ability, but I was able to do it.


Again, you would have to build your template to have a Button, instead of a CTA.  Then you can select that button inside your email and select those options describe above.  You wouldn't be able to track it across the board like a CTA button, but you can make them into action buttons.


Or just make the button inside the editor itself and use the shortcode variable {{ unsubscribe_link_all }}.  That works too.

HubSpot Alumni

Hi HubSpot Community,


My name is Joe, I'm the Ideas Forum Manager. I've been in contact with the HubSpot product team about this Idea, and I wanted to provide a quick update.


We appreciate all the feedback you’ve shared here to help our team evaluate this feature request. However, at this time, this functionality is not something our team is planning to build into HubSpot. This is certainly subject to change in the future, so feel free to leave feedback if you'd like. We'll update this thread if our plans change.

Ideas Forum Manager


I'd like to see this idea included aswell

HubSpot Product Team

Hi HubSpot Community,


My name is Dom and I’m a Product Manager at HubSpot. I’m really interested in finding out how folks are currently using CTAs, what’s working, what’s not working and what new functionality you’d like to see in the future. Please DM me if you’re interested in a quick 30 min chat with myself and the team. 






Can't believe it's 2023 and this still has not been done 😞 @JoeMayall