A formal integration with ZoomInfo with more advanced mapping of properties when "exporting" contacts from ZoomInfo into HubSpot. Currently, there are limitations; where if a user exports a contact from ZoomInfo, it will update the information if mapped and set to do so, but it will not update the owner. Another limitation is if the contact belongs to a company that is not currently in HubSpot, when a company is created, it leaves the company owner as unassigned instead of also assigning it to the user that "created" it via the ZoomInfo export.
This would benefit all users that utilize ZoomInfo and HubSpot, at all levels. The goal is to streamline data integrity while also minimizing the manual load of assigning and reassigning contact and company owners.
This will make the integration stronger and more useful.
