Yandex.Direct is a russian advertising service for placing contextual ads on Yandex.ru
Yandex. ru - is a Russian internet and technology company that operates the most popular search engine in Russia and CIS countries. It also offers various other internet-related products and services.
Yandex. direct is the same thing as Google ads. It collect all data and analytics about running ads.
The idea is to integrate the ads analytics from Yandex.direct to Hubspot ads.
This feature is for marketers. It would help run ads campaigns, using this search engine.
Hey Julia! You can track Google Ads, Facebook Ads and Yandex Direct in Google Analytics, right? So the alternative to native HubSpot Google Ads, Facebook Ads etc tracking is what we've just developed. We use our own Google Tag Manager tag to track CID and all the needed data and inject them as a hidden Non HubSpot form fields, that can still be tracked by HubSpot. The rest is done by a connector (Zapier dosn't do this preperly). BTW if you want to track offline conversions/sales, than GA CID is by far not a single parameter you need to send to GA in order to bypass its filter as well as to send a correct IP (geo) or not a server, but a user.
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